Beyond a ritual, Tet is when we wish for good omens and wealthiness. Vietnamese seek a sign of luck from the gift, so gifting shows their act of care and hope for the people they working with before a new year awaits ahead.
Dragon is the symbol of flourishing & luck. For Dragon year, it is a difference that makes Bia Saigon unique by our mascot so when 2024 comes, Bia Saigon wants to enrich the affluence of enterprises thru an exclusive pack of Saigon Gold with its extravagant packaging and the message
“ULTIMATE GIFT FOR YEAR OF THE DRAGON”
15S FILM
For this dragon year, gifting a pack of Saigon Gold is gifting prosperity to every business across Vietnam.
KEY VISUAL
B2B LEAFLET
Credit
𝗖LIENT: Bia Sai Gon | AGENCY: Ogilvy Vietnam
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- CREATIVE TEAM -
ACD: Huy Vũ, Thy Đây
ART DIRECTOR: Mạnh Thắng
COPYWRITER: Linh Liêng, Ánh Tuyết
DESIGNER: Doanh Nguyễn
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OGILVY BRAND DESIGN: Hoàng Sa, Giuliano Chimenti, Tất Giang, Nhật Anh, Ngọc Yến
STRATEGY: Brandon, Tuệ Nhi
CLIENT SOLUTION: Thương Vũ, Hà Linh, Ngọc Anh, Phương Dung, Duy Anh
PRODUCTION: Trọng Nghĩa, Minh Tâm
✣ THANK YOU FOR VIEWING ✣
